Look at underperforming but related posts on your site

Do you have resources available to handle SEO and/or SEM? If you haven't already I highly recommend you sign up for both Google Analytics and Google Webmaster tools. Both of them are free, and provide a wealth of information about your website, who visits it and what keywords they …

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The worst advice I've heard about canonical URLs

Many high-ranking sites succeeded thanks to the purchase of links! You should ensure that the first paragraph or so of text on your web page is entirely relevant to what your site is about. Sometimes search engines take the first paragraph or first few sentences even of your website page …

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How Google treats offsite SEO when indexing your site

Some search terms are automatically assumed to be local, even if you don't include a location name. Not only does crowdsourcing increase the user's commitment but the ones who are featured or published on your website would like to support your continued presence, which pushes your content even more. Use …

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Identify the attributes of your image optimisation

Just how much trouble can you get into by breaking the rules? You can hire good writers, but that is often an expensive proposition. You may be under the impression that it will take an extensive amount of time to create enough content to make a difference or to start …

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Understanding the relevance of dynamic web articles

This wouldn't be an article about search engine optimisation and digital marketing if we didn't, at least once, mention the phrase 'Content is King'. The most successful online businesses design a series of "customer journeys" through their site, which take a user from entrance to information to goal completion. A …

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Mobile-First Indexing: Fix issues around splogs

Content (marketing copy, etc) may be king when it comes to converting visitors, but for search engine rankings, link weight, domain authority and intelligent distribution of link weight appears to be much more effective, even when it means removing content. And if, during that period, the user discovers new products …

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Bucket brigades based on SERPs

I think it's worth your time to create this file because doing so is not a huge task and may help, particularly if your site is large. Typically your home page will be focused on your "gun" keyword phrase and your main navigation pages will target your next most important …

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I urge you to think about keyword research

The search engine results articles (SERPs) produced by major search engines seem to get more complicated year by year, and it's worth understanding where the information on the results articles actually comes from, which is what I look at in this article. These are the keywords that potential customers are …

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Are you making these walled garden sites errors?

Start by considering what an XML sitemap is and how to submit it (see the next section). So where your business may have services, products and locations, we can organise these documents within the overall structure of the site. Life insurance products such as renew life are designed to provide …

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Why most people will never be great at CTR

Make sure that your URLs and filenames match the content. "Link building" is a term that SEO practitioners use to describe the process of building credibility. The idea is simple: people link to your website when they perceive your brand as a source of authority. If you need a little …

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Stop search engines from displaying ODP data buy using quality

Mentioning that once upon a time you could do this or that to increase your rankings while also saying how many of those things don't work anymore. The truth about improving website search engine rankings is writing content that people are searching for and actually want to read. Allow sheer …

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Want a thriving business? Focus on organic links

So Google may have made updates to previous core updates, but Google said: ?we don?t announce all of these because they?re generally not widely noticeable.? But the company acknowledged, ?still, when released, they can cause content to recover if improvements warrant.? Why we care. Two terms you'll hear …

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The first choice should be structure

Submitting a press release today will actually get you exposure to even more channels. Reviews about a company's products written by people within the company tend to be distrusted because they're innately biased. For a fun family day out, take a look at Beverley this weekend. Adding Marketing Articles "wing …

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heading

No high quality blog would accept your guest post if it has promotional backlinks going to the homepage of your site. The shorter your page loading time is, the better, and even a fraction of a second can bear a significant improvement. Spend a few days in a city and …

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Actionable tips on inbound links and Instagram

Many times, malicious web users or even bloggers can create direct HTML references to your media files, thereby wasting your website's bandwidth and perhaps adversely affecting your website's performance. It's clear that there is a link between the websites which rank highly for a certain keyword and whether or not …

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Delete toxic links yourself

What is your budget? Search engine optimisation is always evolving. A well made silk scarf is known for its softness and warmth. In AA Oxon case, you have full control over the application architecture and can make the provisions necessary to support various on-page and on-site SEO methodologies. The encouraging …

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